Avatar
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Being the most financially successful film of all time, Avatar needs no help attracting an audience. However, it may have trouble finding an appreciation which stretches beyond hi-tech computer imaging and, dare I say it, gimmicky 3D effects. Any promotional material not featuring the, instantly recognisable, blue Navi would have been considered suicide from a marketing viewpoint. This poster/DVD cover shows that, at the heart of it, Avatar is a love story. It still shows the distinctive characteristics of the Navi, just without fully rendered images. It may make the audience perceive the film in a different way. Most importantly, it conveys the though that the beauty of this film is not only (blue, CGI) skin deep.
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